Marketing Strategist

At Thin Blue Line USA, we are committed to designing and producing products that promote the work of our law enforcement. As the Marketing Strategist, you will hold the ultimate responsibility for the company's marketing activities. We are looking for a candidate that can create, execute, and lead marketing campaigns to take Thin Blue Line USA to new heights.

About the Role:

We are searching for a highly-creative Marketing Strategist to grow and lead our marketing efforts. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to grow our brand’s influence on a national level while increasing revenue, brand loyalty, and awareness. The candidate must be someone with a passion for marketing, art direction, and social media management.

Responsibilities:

As the Marketing Strategist at Thin Blue Line USA, you will:

• Plan, develop, and manage all of the email campaign responsibilities (story-lines, copy, subject-lines, creative, timing, segmentation, graphics, and strategy behind all email marketing).
• Manage the website and content including the configuration, adding/removal or editing of product items, copy and images proofing, creating graphics, cross-sells, promotions, flash sales, along with executing website updates according to schedule and as needed.
• Develop, execute, and oversee organic and paid Facebook, Instagram, and Google Ad campaigns.
• Develop and execute strategic digital advertising plans and designs including landing pages, content marketing, SEO, video and other paid media campaigns.
• Create exclusive promotions, products, events, contests, and experiences.
• Write attention-grabbing product descriptions, website content, and blog articles.
• Create and develop our Amazon.com & Walmart.com product listings.
• Plan, implement, and manage all of our other marketing activities to drive sales and brand awareness.
• Identify new business development opportunities, in addition to planning and execution of marketing activities for our new brands concentrated around the work of our first responders (Thin Green Line®, Thin Red Line, etc.)
• Work with contractors and employees on marketing and brand development.
• Expertise in creating Shopify product listings, utilizing Shopify CRM, Shopify theme editor and Shopify apps
• Other tasks to help grow the company.

Qualifications/Experience:

• 4+ years of experience in digital marketing or related field
• 2+ years of experience utilizing the Shopify platform
• Professional experience using social media for B2C marketing and business growth
• Exhibit a strong understanding of industry trends and e-commerce web tools
• Great eye for design and fluent in Adobe CC (In-Design, Photoshop, Illustrator).
• Strong analytical skills with the ability to interpret and translate data into actionable steps
• Excellent project management, teamwork and communication skills
• Proven track record for developing and executing successful online marketing campaigns

To be discussed further in the interview process.

Benefits:

• Flexible schedule
• Employee discounts
• Health Insurance
• Paid holidays
• Paid time-off program (PTO)
• Entrepreneurial Environment
  
   

  Monday-Friday | 8am - 5pm EST or 9am - 6pm EST 
  Full Time
  Remote

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Notes

Other Duties

This is not necessarily a complete list of responsibilities, skills, duties, or requirements associated with the job. While this list is intended to be an accurate reflection of the current job, the Company reserves the right to revise the functions and duties of the job or to require that additional or different tasks be performed when circumstances change, (i.e., emergencies, changes in personnel, workload, rush jobs, or technological developments.)

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